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The lizard brain will get them to buy right now

Consumer Behavior Sales skills April 30, 2020

In my previous post, To sell, speak to all three parts of the brain, I talked about the three parts of the brain that we have, and now, I am going to talk about the old brain, the primal one, the lizard brain, and how it influences customers to buy, right now.

The lizard brain?

“The lizard brain is hungry, scared, angry, and horny. The lizard brain only wants to eat and be safe. The lizard brain will fight (to the death) if it has to, but would rather run away. It likes a vendetta and has no trouble getting angry.” - Seth Godin

To sell, speak to all three parts of the brain

Consumer Behavior Sales skills April 29, 2020 3 Comments

You have got three brains, and each one of them plays a role when making decisions.

1. Old brain (reptilian): The survival brain that is driven by our primal instincts. You are in the lookout for survival, for protection.

Do you get frustrated when you can’t open a jar?

Consumer Behavior Product design Service design April 27, 2020 1 Comment

Don’t be that jar.

I bet every designer out there is familiar with the value proposition canvas, on which you basically match how the product or service you are designing, is going to help your customers do the jobs they currently do. It helps you map how you are going to relieve their pains, and how you are going to alleviate their gains.

It looks something like this.

Blame it on design, not the people

Consumer Behavior Product design Self development Service design April 26, 2020

It’s usually fairly easy to point out fingers at people, and say, “You should have done that”… or ask “Why didn’t you think of that?

That is so damn easy.

Studies have estimated that 90% of industrial accidents, workforce accidents… were blamed on human error!

Did you hear that?

In times of uncertainty, we revert to our natural instincts

Consumer Behavior April 18, 2020

In times of uncertainty, we don’t know what to do. We revert back to our natural instincts. We take a step back from the pursuit of practically anything to the pursuit of survival.

When we don’t know what’s going to happen, we feel scared. We are afraid. What’s next?

One day our generation’s (millennials) consumerism was tagged to be on the lookout for experiences rather than possessions, only to find ourselves locked down with nothing but our possessions.

Discover how to use the power of memory to keep your customers coming back

Consumer Behavior Customer experience December 25, 2019

Elevate your customers’ ‘state’ of mind and you will keep them coming back.

One of the 4 steps of the FAST method mentioned by Jim Kwik to remember ANYTHING is the “State” step, which is basically your state of mind when you are ‘learning’.

How are you feeling? Are you bored? Are you excited? Are you surprised? Are you amused?

I wanted to contemplate at that step - that “State” one, and how we can use it to enhance the memorability of customers to a specific experience…

… and so I stopped for a moment and tried to remember which restaurants I have been to that delivered an elevated emotional state - that made my experience so memorable and kept it always on top of mind.

Hmm…

Do food ordering apps help gain or lose customers?

Customer experience December 23, 2019

I guess when it comes to ordering food, we don’t want to think much. All we want is to get our food as soon as possible, like right now, at this exact moment, especially when we are hungry.

Before online food ordering apps or websites, we used to order by calling a phone number, and so the popular chains started to create a shorter version of that number so it’s more memorable to its customers.

Now, I, like many others rely on food ordering apps. In fact, I don’t want to come near the phone at any point for my order. I am a millennial and I guess it became part of how our generation likes to order food. We weren’t brought up using the app, but we sure as hell got used to it.

So here is a food ordering story from today…

Exceptional customer experience starts with the discovery – Ingredients restaurant

Customer experience December 21, 2019

Exceptional customer experience starts with the discovery
Exceptional customer experience is relative to what the customer’s baseline and expectations are.

The same exact experience could be truly exceptional to one customer, while more or less average to another customer who might have different previous experiences.

And, so the same applies to me as a customer. I have dined in restaurants a lot in the past few years, and some of my outings, especially when it’s a big group, could end-up in a buffet. I know that buffets are even more popular during the month of Ramadan, where practically everyone gets to eat at the same exact time.
This week, I was part of a work workshop, which also happened to be in a Hotel, Anantara Eastern Mangroves Abu Dhabi.

We had lunch there in a place called Ingredients, and the restaurant offered a buffet lunch.

My experience was a bit different than the buffets I have been used to. I was at some point surprised, pleasantly surprised, and so I want to walk you through my thought process, as a customer for my restaurant customer experience with Ingredients.

My restaurant experience with Poke & Co

Consumer Behavior Customer experience December 14, 2019

A couple of months ago I wrote a blog post in neuromarketing blog about the restaurant experience, and how you can use consumer behavior principles and embed them within this experience to get the best out of it as a restaurant owner.

Read: Customer experience tweaks that boost restaurant results

… and so today, I have decided to go through the steps of the restaurant experience as a customer in one of my very favorite restaurants here in Dubai, which is Poke & Co.

—

Step 1: Discovery - Word-of-mouth
It started off contemplating with my team at work on our options for lunch. It was too hot for us to go out and grab something, and so one of my work friends suggested we order from Poke & Co.

I was like, “What is that?”

My friend told me it’s sushi in a bowl.

My way back to Times Square – [Black Friday Part 5]

Consumer Behavior Customer experience December 13, 2019

Before I know it I am holding tons of bags and waiting for my bus back to Port Authority in Times Square.

I find myself with a few bags and started chatting with the girl standing behind me in the queue. She bought socks, which she regretted.

“Buyer’s remorse? How about me? I bought all of this stuff I don’t really need, except maybe one sunglasses,” I thought to myself.

I told her, “I wasn’t really planning on buying anything, but here I am.” I try to justify my purchases.