Book Reviews - Sherwette

Learn how favor banks can help you influence others

Book Reviews Consumer Behavior Self development November 15, 2019

The favor bank lingered with me.

If you are a millennial, then there is a high chance that one way or another, at some point in your life, you were influenced by Paulo Coelho.

I am a big fan, and I remember during my adolescent years how much I was obsessed with his novels.

One of the concepts mentioned in
one of his novels, The Zahir, is the favor bank concept. That concept has been lingering with me since I read the novel.

The favor bank concept explains how favors are exchanged. When you deposit favors to someone’s bank, they become indebted to you, and so when, in return, you ask them for a favor, they will have no choice but to accept it. Otherwise, you will not be trusted, without you saying a word about them.

Amazing negotiation and persuasion tricks to try right now

Book Reviews Consumer Behavior Sales skills Self development September 20, 2019 3 Comments

One of the top needed skills for the job market in 2019 is negotiation skills, persuasion, and influence.

LinkedIn: The Most In-Demand Hard and Soft Skills of 2019

Forbes: The Skills You Need To Succeed In 2020

… and what a better way to tackle this, than making the best of my favorite subject of consumer behavior?
Consumer behavior is the study of how consumers search for, choose, buy, and use your products or services.

Consumers are people. Whether you influence them to buy your products or services or influence them to buy into your ideas, you can more or less follow the same concepts.

Persuasion and influence could be one of the hardest tasks anyone can be assigned to. Some people are skilled, while others are left dazzled, not sure what could be the next step they can take to improve in that area.

I know. I know because I bet you are a bit like me and face this situation every single day — at work or in social settings. After all, I am a nerd, and well, I did study software engineering. This is quite far from negotiation skills if you ask me.

Read: Learn how consulting changed my life

The good news is negotiation skills, persuasion and influence can be taught. Yes. Some people think that only the born talented are the ones who can exceed in that area, but I beg to differ.

6 Psychology dimensions to make sure your website is culturally fit

Book Reviews Consumer Behavior Consumer Marketing August 31, 2019 1 Comment

Consumer behavior varies from one culture to another — both offline and online.

Learning about different cultures is usually associated with travel, but also, the more you interact with people from different cultures, regardless of whether you have actually visited their country, the more exposure you get.

People introduce you to their culture.

Culture is the study of social behavior and norms.

Culture is not just a different language. It’s not just about the location on the map or the music they like to listen to. It’s not just about whether they prefer to have tea or coffee in the morning.

The Secret to Attracting Fortune, Abundance and Success

Book Reviews Self development Spending money June 30, 2019

It could have been a coincidence, but according to Jooyun Hong, the author of the book, “The Having”, and the guru that guided her through her journey, Suh Yoon Lee, there is no such thing as a coincidence.

Last Friday, practically, 2 days ago, I coincidentally met a friend that I haven’t seen or caught up with for a long time. We stopped for a short yet inspiring conversation and he recommended me this book, “The Having”. He actually said he finished this book at least 5 times! I mean the book was just published in February 2019.

I literally finished listening to it on audible in exactly 2 days, Saturday and today Sunday. With every chance that I can get to listen to it, I would take it, whether if it was getting ready in the morning, at the gym, in my long dreadful commute or even when painting my nails. I was hooked.

If didn’t have to go to work, I would have listened to it all night long.