Posts in Consumer Behavior

The Experience Matters as much as the Music (Product)

Consumer Behavior Customer experience Spending money 2 Comments

Music records. 

Have you ever thought of buying those? I know I never did. 

My generation grew up with tape cassettes, followed by CDs, then the mp3 players, then the iPod… and now, well, our iPhone.

But, music records? Those I have seen only in the black and white moves. Something from the past. 

Not until I stumbled upon a collector. Someone who would search for the music record stores, who would look for them in hidden gems… Someone who would go to flea markets to try and search and find special records.

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I couldn’t be a minimalist and here is why

Consumer Behavior Spending money 2 Comments

If you know me, and I guess you might not, you would know how much clutter I have. Whether that is in my apartment or in my car, you will find things everywhere… practically, left and right… On top of every chair… and pretty much on any spot, you could lay your eyes on. 

I think at some point in my life my mom gave up, called me “creative” and then starting laughing about it. At least we can laugh about it… right?

A few years ago, I talked to a friend who has become a minimalist and she told me how liberating that feeling was for her.

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Why do we hang out in expensive places?

Cognitive Bias Consumer Behavior Spending money

A few weeks ago, I was passing by a not so fancy neighborhood, and I found an iftar offer that was so cheap… even cheaper than the Entertainer discount, without actually having to ask for a discount. It could be the same exact food, just a different neighborhood and… cheaper.

Depending on the city you are living on, the expenses would also beg to differ.

But then again, why do people choose, including me, to go to some places over other cheaper places?

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