Posts in Customer experience

The reason free trials make you happily spend your money

I have heard it numerous times by people thinking of starting their own business, reluctant to share ideas or information for free, asking: 

“Should I offer it for free?” 

Not only start-ups or small businesses but also large corporations hesitate and think… 

“But if we gave all this knowledge away for free, they wouldn’t need us. They will just go ahead and do it on their own.” 

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Raise your hand if you think sushi is so damn expensive

First, let’s get to know each other a bit, do you like sushi?

If you don’t, carry on, you might still think this is interesting.

And if you do, then I bet you are a bit like me and think sushi is so damn expensive. It’s also not the first option that pop-up in your mind when you are in the starving state of hunger. Is it?

It’s an expensive yet delightful dining experience. You indulge.

But, why?

The question that just popped into my head, is whether you indulge because sushi is really that delicious, or because it’s expensive.

According to a study done by researchers at Standford University, …

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The Experience Matters as much as the Music (Product)

Music records. 

Have you ever thought of buying those? I know I never did. 

My generation grew up with tape cassettes, followed by CDs, then the mp3 players, then the iPod… and now, well, our iPhone.

But, music records? Those I have seen only in the black and white moves. Something from the past. 

Not until I stumbled upon a collector. Someone who would search for the music record stores, who would look for them in hidden gems… Someone who would go to flea markets to try and search and find special records.

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