Product design - Sherwette

Here’s the secret to behavioral change

If you are creating a product that isn’t a necessity, you are competing on time. With so many distractions, simply, there isn’t enough time to do all the things we want to do.

You are competing to convert customers from what they do now to what you want them to do.

You are competing to convince them to go to Zumba classes instead of the gym. You are competing to influence them to eat gluten-free lactose-free sugar-free muffin instead of the muffin we grew up knowing. You are competing to persuade them to use Uber instead of the taxi. You are competing to have them book airbnb instead of a hotel. You are competing to make them view Instagram stories instead of Snapchat.

But, hey, how can you do that?

It seems like in every ‘business’ discussion, there is no escape to mentioning the emergence of technology and how it is currently changing the customer experience, let alone the future experience.

While I personally love technology and how it enabled me as a consumer, especially when it comes to saving my time, I still believe in the importance of the human factor.

I love it when I complete all the services online, and God only knows how much I hate calling customer service. I love when I buy heavy items online but hate it when I can’t return them.

I also love it when I interact with a friendly face, let’s say when buying coffee. Sometimes a simple hello, a smile and my misspelled name in a takeaway cup make my day.

Which reminds me to ask you…

Posts in Product design

Here’s the secret to behavioral change

I can’t believe I never thought human interaction matters that much when buying coffee