Market research is one of the most important steps before you do a lot of work for your business.
“Know your customer.”
It’s one of the most fundamental requirements and yet many still miss out on.
Read More
If the desire is what makes customers buy, then what is desire?
The million-dollar question, “How can I tap into the desire of my customers?”
But before we talk about “how”, let’s first explore “what” is desire.
If I want to simply summarize desire, I would in two categories:
1. Desires that are based on biological triggers
2. Desires that are influenced by mass advertisements
Making money is not that straight forward, or else, the phrase “money doesn’t grow on trees” wouldn’t exist.
There is only one way to make money - that is by selling a product or service to customers who would value it and pay the price you have asked for.
Customers are human, and the most fundamental part of us as a human is that we buy for a reason.
We buy to satisfy our hopes, dreams, fears, and emotions.
Read More
Speak to the “new brain”, and not only your customers will be satisfied with your product or service, but also become repeat customers and buy again and again.
Remember when I was talking about the reason we do stupid things, and then think, “What the hell was I thinking?”
Read More
Tell them they can’t have it and they will come running for it.
I think that advice works best with dating, not that I am an expert in relationships or anything, but hey consumers are also human. 😉
“The way to love anything is to realize that it might be lost.” - G. K. Chesterton
Haven’t you always noticed? When one partner says, “I am done, I am not accepting this,” and moves away, the other partner in the relationship who might have been taking his/her partner for granted realizes what s/he is about to lose, or perhaps even just lost?
That’s my friend is scarcity.
The “scarcity” consumer behavior principle says,
“Opportunities seem more valuable to us when their availability is limited.” - Robert B Cialdini, Influence
Read More
Know your customer.
In different terms, when it comes to product design or marketing, one key element to your success is knowing your customer.
Some call it in the broader level of a customer segment, where basically you know specific statistics about your customer, such as age, demographics, etc.
Those who take a deeper look to empathize with their customers create personas or avatars. A customer avatar is an imaginary representation of your target customer in a specific segment. The avatar or the persona is Amy who in her mid-20s and loves to go swimming every day after work. She is self-aware and motivated to remain healthy because her Grandma died from such and such disease.
Knowing your customers can help you in so many decisions, from what to say and what not to say, what language to use, where to find them and how to trigger them.
One of those decisions is color.
Read More
Giving away free ‘bonuses’ could backfire.
A couple of weeks ago, I wrote a blog post, 4 Words that will bring your sales to the next level. One of the words was the word “bonus”, which personally drives me insane. However, now, that I know about it, it might not work that well on me… or maybe not? I am not too sure about that.
In my post, I promised, that if I learn anything scientific about the word ‘bonus’, I would share it. I am not really sure why it works better on me than the word ‘free’, but here is an interesting find if you are a business owner and give away ‘bonuses’ to increase your sales.
It could backfire.
Read More
Some words trigger you — they excite you to the extent that you want to spend, right now, eagerly, whatever is in your pocket, or your credit card.
In his book, Brainfluence, Roger Dooley, mentions the magical power of some words on our brain. I could also say I recently discovered one word that works like magic. Read on to find out.
Read More