Customer Experience

Learn how mirrors will change your consumers buying behavior

When you look at yourself, what do you see?

Remember earlier when I was brainstorming with my friend who is testing a new stylish laptop bag for corporate women?

If not, it’s ok. I get it, you are busy, but in case you are interested here is the blog post: I am not sure this is for you, but…

A little background context.

I was brainstorming ideas with my friend who is doing customer testing for a new stylish laptop bag for corporate women.

In addition to the “I am not sure this is for you, but…” tip, I also suggested to get a mirror, where customers can see themselves wearing the bag. I didn’t write about it in that blog post though, because, well, my friend was too lazy to get the mirror due to logistic reasons… and I have no results to share with you.

To be honest, that suggestion was purely based on intuition — and that is another reason I didn’t write about it back then.

Now, however, I learned a new trick from Roger Dooley in his book Brainfluence about mirrors that can just make me confidently share my tip. Can I just say that Brainfluence is one of my favorite books?

Chocolate might make you want to buy more

Consumer Behavior Consumer Marketing Customer experience Sales skills July 28, 2019 1 Comment

Indulgence.

What comes to mind when you hear that word? Indulgence?

For me, I think luxury, I think the Spa or perhaps a relaxing massage. I think of candles. I think fine dining. I think coffee coupled with my favorite piece of chocolate. I think a nice dessert. I think of memorable perfume.

Here is the thing about indulgence. When you start indulging, you kind of what to keep doing that — indulging.

That’s pretty much stating the obvious, but not until I read about the impact of injecting indulgence in the experiences of consumers that I realized the power of it.

Roger Dooley in his book Brainfluence, described how being offered candy actually makes us want to buy.

The Experience Matters as much as the Music (Product)

Consumer Behavior Customer experience Spending money June 16, 2019 2 Comments

Music records.

Have you ever thought of buying those? I know I never did.

My generation grew up with tape cassettes, followed by CDs, then the mp3 players, then the iPod… and now, well, our iPhone.

But, music records? Those I have seen only in the black and white moves. Something from the past.

Not until I stumbled upon a collector. Someone who would search for the music record stores, who would look for them in hidden gems… Someone who would go to flea markets to try and search and find special records.