Consumer behavior varies from one culture to another — both offline and online.
Learning about different cultures is usually associated with travel, but also, the more you interact with people from different cultures, regardless of whether you have actually visited their country, the more exposure you get.
People introduce you to their culture.
Culture is the study of social behavior and norms.
Culture is not just a different language. It’s not just about the location on the map or the music they like to listen to. It’s not just about whether they prefer to have tea or coffee in the morning.
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