Speak to the “new brain”, and not only your customers will be satisfied with your product or service, but also become repeat customers and buy again and again.
Remember when I was talking about the reason we do stupid things, and then think, “What the hell was I thinking?”
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Sometimes we do stupid things.
We make impulsive decisions and rely on our gut
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How many times have you thought, “What the hell was I thinking?”
What you have done is not logical. In fact, you have used to good old SWOT analysis diagram, you wouldn’t have even thought about that stupid thing you did in the first place.
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In my previous post, To sell, speak to all three parts of the brain, I talked about the three parts of the brain that we have, and now, I am going to talk about the old brain, the primal one, the lizard brain, and how it influences customers to buy, right now.
The lizard brain?
“The lizard brain is hungry, scared, angry, and horny. The lizard brain only wants to eat and be safe. The lizard brain will fight (to the death) if it has to, but would rather run away. It likes a vendetta and has no trouble getting angry.” - Seth Godin
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You have got three brains, and each one of them plays a role when making decisions.
1. Old brain (reptilian): The survival brain that is driven by our primal instincts. You are in the lookout for survival, for protection.