Sometimes we do stupid things.
We make impulsive decisions and rely on our gut
.
How many times have you thought, “What the hell was I thinking?”
What you have done is not logical. In fact, you have used to good old SWOT analysis diagram, you wouldn’t have even thought about that stupid thing you did in the first place.
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Tell them they can’t have it and they will come running for it.
I think that advice works best with dating, not that I am an expert in relationships or anything, but hey consumers are also human. 😉
“The way to love anything is to realize that it might be lost.” - G. K. Chesterton
Haven’t you always noticed? When one partner says, “I am done, I am not accepting this,” and moves away, the other partner in the relationship who might have been taking his/her partner for granted realizes what s/he is about to lose, or perhaps even just lost?
That’s my friend is scarcity.
The “scarcity” consumer behavior principle says,
“Opportunities seem more valuable to us when their availability is limited.” - Robert B Cialdini, Influence
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One of the top needed skills for the job market in 2019 is negotiation skills, persuasion, and influence.
LinkedIn: The Most In-Demand Hard and Soft Skills of 2019
Forbes: The Skills You Need To Succeed In 2020
… and what a better way to tackle this, than making the best of my favorite subject of consumer behavior?
Consumer behavior is the study of how consumers search for, choose, buy, and use your products or services.
Consumers are people. Whether you influence them to buy your products or services or influence them to buy into your ideas, you can more or less follow the same concepts.
Persuasion and influence could be one of the hardest tasks anyone can be assigned to. Some people are skilled, while others are left dazzled, not sure what could be the next step they can take to improve in that area.
I know. I know because I bet you are a bit like me and face this situation every single day — at work or in social settings. After all, I am a nerd, and well, I did study software engineering. This is quite far from negotiation skills if you ask me.
Read: Learn how consulting changed my life
The good news is negotiation skills, persuasion and influence can be taught. Yes. Some people think that only the born talented are the ones who can exceed in that area, but I beg to differ.
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Before a consumer grabs her wallet to pull out her credit card, she needs to trust you. She thinks…
Are you credible? Will I regret this?
There are multiple ways to build trust, and showcase your credibility. Today, I will be discussing two techniques, powered by consumer behavior studies.
So, how can you build trust?
Demonstrate that you can fulfill her need.
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Are you asking the right questions?
Whichever your job is, you are interacting with customers. You are interacting with customers unless you sit behind the screen all day and speak to no one -and I mean, speak to one via any means of communication.
Customers could be internal or external. In both cases, you work to gain their trust.
If you haven’t established and gained your customers’ trust, your day-to-day job wouldn’t be so much fun.
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Some words trigger you — they excite you to the extent that you want to spend, right now, eagerly, whatever is in your pocket, or your credit card.
In his book, Brainfluence, Roger Dooley, mentions the magical power of some words on our brain. I could also say I recently discovered one word that works like magic. Read on to find out.
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Do you think smiling could make you look less professional?
I have encountered people who think smiling may impact the way others will perceive you, and not in a good way - in a professional setting, as in a work environment. You might not seem serious, they think.
To tell you the truth, when I heard this, I was astonished to learn that some people may consider smiling could hurt your professionalism.
So here I am.
In the classic, “How to win friends and influence people” by Dale Carnegie, Carnegie had a whole chapter dedicated to “Smile”.
A smile is definitely a good thing, but here is the thing. When done properly, it would maximize its impact - in that professional setting.
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