In one of my previous posts, 6 Dimensions to measure usability, I explained what is usability and why it’s important to measure.
But…
More often than not, the budget wouldn’t allow it or the project timeline is just too tight.
Usability testing then is put in a second priority. Worse, it could be forgotten.
… and so, I have decided to share with you 7 reasons you should conduct usability testing.
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Usability is one of the user experience design disciplines. Other disciplines include visual design, information architecture, and interaction design.
Ignore it, and good luck having users “use” your product, whether that is a website, a mobile app, a system, or a device.
What is usability?
In simple words, usability is how easy it is to use an interactive device, system, or website.
When you decide to design a product, you are trying to solve your customer’s problem. You want to provide your customer with a functional product that is easy to use, and therefore useful.
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Emotions drive our decisions.
They shape our pains, our joyful moments. If they are good, we keep using the same products or services, and if they are not, we simply stop and walk away.
There is no doubt that customer (or “user”) research is an essential activity to design products and services that truly meet your customer needs.
We want to understand the challenges that our customers face in order to design products and services that deem helpful to them.
If we don’t understand what jobs they are trying to do, what challenges they are facing, and what contributes to a better day for them, then what are we doing?
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What is experience design? Service design? What is the difference? And what does your boyfriend has to do with it?
I will tell you.
You say experience design, they think of user experience (UX). They think about designing a new app, a new website.
You say service design, they think the same, but that’s not it.
A lot of people ask what is experience design, what is service design, and how are they different?
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Don’t be that jar.
I bet every designer out there is familiar with the value proposition canvas, on which you basically match how the product or service you are designing, is going to help your customers do the jobs they currently do. It helps you map how you are going to relieve their pains, and how you are going to alleviate their gains.
It looks something like this.
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It seems like in every ‘business’ discussion, there is no escape to mentioning the emergence of technology and how it is currently changing the customer experience, let alone the future experience.
While I personally love technology and how it enabled me as a consumer, especially when it comes to saving my time, I still believe in the importance of the human factor.
I love it when I complete all the services online, and God only knows how much I hate calling customer service. I love when I buy heavy items online but hate it when I can’t return them.
I also love it when I interact with a friendly face, let’s say when buying coffee. Sometimes a simple hello, a smile and my misspelled name in a takeaway cup make my day.
Which reminds me to ask you…
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