Before a consumer grabs her wallet to pull out her credit card, she needs to trust you. She thinks…
Are you credible? Will I regret this?
There are multiple ways to build trust, and showcase your credibility. Today, I will be discussing two techniques, powered by consumer behavior studies.
So, how can you build trust?
Demonstrate that you can fulfill her need.
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Some words trigger you — they excite you to the extent that you want to spend, right now, eagerly, whatever is in your pocket, or your credit card.
In his book, Brainfluence, Roger Dooley, mentions the magical power of some words on our brain. I could also say I recently discovered one word that works like magic. Read on to find out.
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